Lathams. The Natural Choice.

Low Maintenance Decking that Stands the Test of Time

Added 03.28.17

James Latham is seeing the popularity of its premium quality composite decking ProFi soar due to its outstanding performance properties which include minimum maintenance, superior stain resistance, extra high impact strength and a high friction surface.

These impressive features mean that ProFi - which is manufactured in Finland, Germany and the United States by UPM - is perfectly suited to high traffic areas, continuing to perform to optimum levels while looking fresh, smart and clean for years to come.

In addition to withstanding typical traffic usage such as the constant moving of chairs and tables, ProFi also resists staining from hazards such as cooking oil, sun lotion and drink spillage, as well as other exterior factors such as birds plus, it can endure extreme temperature changes (-40°C to +40°C) from the extreme cold, snow and ice of Northern Scandinavia to the searing heat and relentless sunshine of the Middle East.

2017 sees UPM ProFi celebrate its 10-year anniversary as one of the leading European WPC decking producers. In that time, the boards have benefitted from continual research and development and  this year, UPM are revisiting decks installed during the first years of manufacture which are still looking fresh and modern and performing well 10 years after installation. 
ProFi Deck comes in two stunning design styles, UPM ProFi Classic Deck and UPM ProFi Design Deck.                                                                                                      
UPM ProFi Classic Deck range offers the beauty of a hardwood deck without the high maintenance. Wood and cellulose fibres are encapsulated in specially selected polymers to provide lasting protection from the weather. The advanced composite technology provides superior resistance to UV, frost, stains and impacts when compared to traditional composite or wood decks.
 
The UPM ProFi Design Deck range gives outdoor living a fresh and modern feel. Renowned designers from around the world have been inspired to work with the wide colour range and clean looks.  The Design Deck range includes UPM ProFi Deck 150 which offers high impact and scratch resistance, a reversible profile, a closed surface for low maintenance and Lignin-free colour durability.  Plus, it is also manufactured using more than 50% recyclable materials.

Richard Mosson, James Latham’s Group Cladding and Decking Manager commented, “As the popularity of WPC decking grows in the UK, customers are looking for a premium quality product that will deliver and UPM ProFi ticks all the boxes.


“With 10 years of continued investment and R&D, the quality of the UPM ProFi deck range is exceptional.  Long-life and ultra-low maintenance has been engineered into the product plus, due to the innovative use of recycled materials – some of the range is made using up to 95% - it has won several international awards, with the product making a major contribution to reducing traditional landfill and incineration which is really important to James Latham as well as many of our customers.”
 
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